Don’t ask if your dreams are crazy. Ask if they’re crazy enough. #justdoit

Nike will air its first "Just Do It" ad narrated by Colin Kaepernick during the NFL season opener Thursday night, the company confirmed. 

The spot is part of Nike's "Dream Crazy" marketing campaign, which rolled out on the company's social feeds on Wednesday and which will air this week during the U.S. Open tennis tournament, as well as during Major League Baseball and college football games. It also will run online across various music, gaming and entertainment platforms, Nike said.

Adrian Long

Adrian Long

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