In a new interview withVogue, Rih opened up about why she decided to boycott the Super Bowl and the NFL.
Check out an excerpt:
I ask Rihanna if we can discuss politics. “How deep you wanna get?” she says. “However deep you’re willing to go,” I say. She signals that I may proceed, and I ask if it’s true that she turned down the Super Bowl halftime show in solidarity with Colin Kaepernick. “Absolutely,” she says. “I couldn’t dare do that. For what? Who gains from that? Not my people. I just couldn’t be a sellout. I couldn’t be an enabler. There’s things within that organization that I do not agree with at all, and I was not about to go and be of service to them in any way.”
RIHANNAis ready. First she moved our interview from Thursday to Wednesday. Then from evening to afternoon. When I get word of this latest change, on a slick and humid August day in Los Angeles, I have just enough time to shower and get to the Hotel Bel-Air.
Waiting for Rihannais practically a journalistic genre all its own. That the Barbadian superstar is now running ahead of schedule seems evidence of her new life as global fashion mogul. Only three and a half years have passed since she presented her firstFenty x Pumacollection at New York Fashion Week, a vision of gothleisure delivered to a clamoring world (“if the Addams Family went to the gym” was how she put it). At the time, design was something she was trying on; over the following year, Puma’s profits rose by 92 percent.
Since then the 31-year-old has done nothing less than upend the beauty and lingerie industries. In 2017 Fenty Beauty introduced 40 shades of foundation in a business where a dozen was the norm—making a reported $100 million in the first 40 days and nearly $600 million in the first year. Dior, CoverGirl, and Revlon quickly followed, establishing a 40-shade standard now known as “the Fenty effect.” (Rihanna upped the ante again this summer with a hydrating foundation in 50 shades, writing on Instagram, “When the foundation takeova ain’t ova!”) In 2018 she unveiled Savage X Fenty, an intimates line available in many sizes and shades of “nude.” (The brand just secured a reported $50 million in new funding.)
Now Rihanna is reimagining fashion at the highest levels. Fenty maison, the Paris-based line she founded withLVMHMoët Hennessy Louis Vuitton and announced this spring, makes Rihanna the first woman to create a brand for LVMH and the first black woman to lead a major luxury fashion house. According toForbes, it has also made her the wealthiest female musician in the world.